29
Nov
Currys and Bauer Media Launch Sixth Black Friday Radio Takeover with 'Lowest Ever Price' Guarantee
Business

Currys and Bauer Media Launch Sixth Black Friday Radio Takeover with 'Lowest Ever Price' Guarantee

Currys and Bauer Media Audio UK launched their sixth Black Friday campaign with a 'Lowest Ever Price' guarantee, targeting consumer distrust with radio-led interactive deals, price protection until Dec 2, 2025, and a recycling incentive — reshaping UK retail transparency.

Caspian Fothergill